Final approval for plans by Genesis Housing Group to develop over 650 homes close to the 2012 Olympic site in Stratford, east London, has been given by a combination of Newham Council and London and Thames Gateway Development Corporation (LTGDC). It will be the first time a Genesis housing development has ever included a hotel.

The site on Stratford High Street, one of Genesis' biggest-ever land acquisitions, will include several residential blocks as well as commercial and retail units designed by architects Stock Woolstencroft. Around 35% of the homes which Genesis is planning to build on the site will be affordable, including social rent and shared ownership.

The Greater London Authority's stage II report said that the scheme "has the potential to deliver significant new employment while also delivering a large number of new homes in this highly accessible location."

Steve Coleman, Genesis Group Development Director said, "We are very excited to be able to focus on developing this site. The homes will contribute towards reducing the housing shortage in London and will have a positive economic impact on the area.

"This housing development, comprising large and small properties, provides opportunities for a wide range of uses in a high quality environment. With a predominance of residential properties - including affordable homes - complementary features include a hotel, restaurant and affordable work space. This mix of tenures will attract a wide range of people to the area, helping to create a strong, sustainable community."

- Ends -

For further information about Genesis Housing Group, or images,

please contact Diana Evans on 020 8150 4178 / email diana.evans@ghg.org.uk